WASHINGTON, D.C. — After an in-person plea by the Center fora Humane Economy president Wayne Pacelle to Adidas’s leadership to halt sourcing of Kangaroo skins, the athletic shoe giant’s CEO, Bjørn Gulden, announced that the company has exited the Kangaroo skin trade some months ago and will not resume any purchases of Kangaroo skins. Pacelle travelled to Fürth, Germany to present his case at the Annual General Meeting for the athletic shoe giant.

“Danke Bjørn”. Peter Hylands

Each year, millions of Kangaroos are shot at night in Australia, leaving hundreds of thousands of joeys orphaned, bludgeoned, or left to die. Since the launch of the Kangaroos Are Not Shoes campaign in 2020, the Center for a Humane Economy has led investigations, protests, litigation, and international coalition building to expose the brutal commercial slaughter of Kangaroos in Australia. The kill has already dropped from 2 million to 1.3 million, and as these policies go into effect, that kill, driven by foreign demand for kangaroo parts, will decline.

"The brutal commercial slaughter of Kangaroos has operated in the shadows for too long,” said Emma Hurst, Member of Parliament, Animal Justice Party, Australia. “Adidas joining its competitors in ending the use of Kangaroo leather is not only a win for animals—it’s a win for transparency, ethics, and global consumer expectations. Australians and animal lovers worldwide owe a great deal to the relentless work of the Center for a Humane Economy and the global coalition that made this possible”.

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Animal Wellness Action is a Washington, D.C.-based 501(c)(4) whose mission is to help animals by promoting laws and regulations at federal, state and local levels that forbid cruelty to all animals. The group also works to enforce existing anti-cruelty and wildlife protection laws. Animal Wellness Action believes helping animals helps us all.

The Center for a Humane Economy is a Washington, D.C.-based 501(c)(3) whose mission is to help animals by helping forge a more humane economic order. The first organization of its kind in the animal protection movement, the Center encourages businesses to honour their social responsibilities in a culture where consumers, investors, and other key stakeholders abhor cruelty and the degradation of the environment and embrace innovation as a means of eliminating both. The Center believes helping animals helps us all.

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